B2B Inbound Marketing Blog

Will the HubSpot COS system give me all the analytics I’ll ever need?

Posted by Paul Marshall 30-Aug-2016 11:00:00

You need a new website. There’s tons of options out there in there world of content management systems, but you’re the marketing team and what you really need to know is how the site is performing so you can not only report on it, but also make plans to improve and refine to get better results. So does HubSpot COS come fully loaded with all the analytics you’ll ever need?

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Are website sliders a good idea? Why HubSpot COS has no slider functionality

Posted by Paul Marshall 22-Aug-2016 09:00:00

Ok so that’s a big fat fib, the HubSpot COS system does have an image slider functionality, but it’s very unloved and for good reason.

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How to write a B2B blog that attracts prospective customers

Posted by Dan Hanks 19-Aug-2016 11:00:00

Everyone knows that writing is easy. We spend our lives learning to communicate through words. We use them every day. So when it comes to writing for business, surely it’s a doddle to knock out a few awesome blog posts as part of a B2B content marketing strategy. Right?

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Topics: Content Marketing

10 reasons HubSpot users should be using COS for their next website re-design

Posted by Paul Marshall 15-Aug-2016 11:30:00

Hybrid cars have been around for a few years now. Toyota took them mainstream with the Prius but since then many manufacturers have jumped on the bandwagon, combining the now ancient technology of the internal combustion engine with a big battery pack, mainly for low speed cruising.

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Why you need to match your content to the buyer’s journey

Posted by Dan Hanks 12-Aug-2016 11:00:00

Anybody familiar with B2B content marketing might have heard the statistic that 70% of all buying decisions are complete before people even reach the sales process. Which means a whole lot of research being done online and a fantastic opportunity for businesses to produce content that steers prospective customers their way from the start.

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Topics: Content Marketing

Does it take longer to build a HubSpot COS site than a WordPress site?

Posted by Paul Marshall 08-Aug-2016 10:00:00

We’ve been building sites with WordPress now for 6 years, so in that time we’ve gotten pretty good at it (we hope!) and have built up a considerable library of reusable code to redeploy from template to template to speed up the process of development. Because HubSpot COS is a cloud based solution it doesn’t work in quite the same way. That’s not to say that we haven’t built up a repository of reusable code for COS in all the time we’ve been HubSpot COS developers, but side by side how do the 2 platforms compare when it comes to the business of setup?

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How to use LinkedIn for business selling - 10 top tips

Posted by Jack Williams 04-Aug-2016 11:49:23


With a user base of over 360 million people worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and Google+). It is widely renowned as THE social network for business.

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Topics: Inbound Sales

When shouldn't you use HubSpot COS for b2b website design?

Posted by Paul Marshall 01-Aug-2016 12:30:00

TLDR: This isn’t a high level discussion over the virtues of comparative systems, it’s a hands dirty fundamentals discussion over implementations of systems that will affect the day to day editing of a website.

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Topics: Website Design

5 mistakes even top-tier law firms make with their content marketing

Posted by Aisha Farndon 27-Jul-2016 08:30:00

You may feel content with your legal content marketing. Compare your firm’s website with your competitors’ and at first glance it could appear that you’re putting in a stellar performance: there are regular blog posts, you’ve got social icons and there are lots of case studies on the excellent results you’ve achieved for clients.

But is your content what people want? Or is it about what you want to say? And are you using effective marketing methods to capture and nurture leads effectively with your content?

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Topics: Legal Marketing

24 little-known trigger events for generating sales leads

Posted by Jack Williams 22-Jul-2016 17:02:02

If I was to offer you a 3-course meal after you had just eaten, you’d probably refuse it. However, if I was to offer you the same meal when you were extremely hungry, you’d more than likely accept. And scoff it down.

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Topics: B2B, Inbound Sales