B2B Inbound Marketing Blog

How to Make your B2B Website Design Original AND Familiar

Posted by Andy Goddard Jul 29, 2015 10:00:16 AM

Website performance and functionality are without doubt the key factors of a successful B2B website design. 40% of users will abandon a site that takes more than three seconds to load, while a bad user experience will discourage people to return to your site. However, with the likes of Google’s mobile-friendly algorithm placing emphasis on the importance of mobile friendly design and functionality, website designers are at risk of overlooking one essential factor - websites are first and foremost for humans. Your website visitors are likely to judge a book by its cover and make split-second decisions about your website. A site may be fully functional and responsive, yet if its design is dull and fails to excite, visitors will quickly click off.  

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Topics: Website Design

How to Make your SaaS Marketing Stand Out to Prospects

Posted by Matt Duxbury Jul 27, 2015 10:00:00 AM

Let’s face it: marketing for SaaS in most instances is tricky. Fierce competition, a saturated market and difficulties in proving software value can make the job of a SaaS marketer tough. How can you make your software unique and stand out? Remember this – your software won’t sell itself.
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Topics: Lead Generation

Why Strategic SaaS Marketing is Vital for your Business’s Survival

Posted by George Linley Jul 24, 2015 9:45:46 AM

SaaS is big business. The industry is one of the fastest growing in the tech space and is set to be worth $22.1 billion (£14.2 billion) by the end of the year, predicts Gartner. However, the industry is becoming crowded, with new start-ups fighting to get on top.

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Topics: Lead Generation

Essential Checklist to Help Optimise your B2B Website Design for Mobile

Posted by Gary Thompson Jul 22, 2015 3:43:55 PM

Most of you will be all too familiar with Google’s latest algorithm update, infamously referred to as ‘mobilegeddon’, penalising sites that aren’t optimised for mobile. The update has made it even more vital that every B2B website design is mobile friendly, highlighted by the substantial dip in traffic that un-optimised sites have been subjected to in the aftermath of mobilegeddon. You can read more about the impact in Adobe’s report. 

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Topics: Website Design

Does Mobile Website Design Really Contribute to More Sales?

Posted by George Linley Jul 20, 2015 9:39:58 AM

April 21st 2015 will be forever known as ‘mobilegeddon’ – a day that witnessed Google’s biggest algorithm update in years. Google warned that after this date, websites that weren’t optimised for mobile would be penalised and experience a significant drop in page rankings. 

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Topics: Website Design

How to Create an Effective Social Media Marketing Strategy

Posted by George Linley Jul 17, 2015 9:52:22 AM

Social media is transforming the way businesses interact with prospects. B2B marketers are quickly adopting social media into their marketing plans, with 84% using social media in some form. However, new platforms bring new challenges. The very nature of B2B can sometimes be difficult to translate to a social format – where humanisation and personal interactions are key. A common trap that some B2B marketers fall into is viewing social media as yet another promotional tool – churning out blatant sales pitches without a second thought. This approach in most instances doesn’t work, explaining why more than half of B2B marketers struggle to prove the ROI generated from social media marketing.

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Topics: Content Marketing

Optimise your Content Marketing Strategy: The Best and Worst Times to Post

Posted by George Linley Jul 15, 2015 9:42:00 AM

Be it blogs, social media posts or email marketing, publishing content can sometimes feel like stepping into an abyss - praying that someone, somewhere, will actually read the work you’ve spent tireless hours crafting like this! However, there is a science - as well as an art - to gaining an established readership and timing is a key component of a successful B2B content marketing strategy.

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Topics: Content Marketing

5 Reasons Your B2B Digital Marketing Plan isn’t Working

Posted by George Linley Jul 13, 2015 9:42:00 AM

In 2015, the average household owns more than seven internet-enabled devices. With over a billion Google searches a month, the opportunities available from digital marketing for businesses are endless. However, without a strategic and targeted digital marketing plan in place, businesses can struggle to achieve success and with the transparency of the internet, there is no place to hide.

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Topics: Lead Generation

B2B Content Marketing Strategy: How NOT to Write a Blog Title

Posted by George Linley Jul 10, 2015 2:17:00 PM

Here’s an interesting thought: a significant number of tweets get retweeted without anyone clicking the link and actually reading the promoted content. While this perhaps speaks volumes for our dwindling attention spans (that is another issue completely), it highlights one other very important fact for B2B marketers - the importance of an engaging business blog title can’t be overlooked in your B2B content marketing strategy. 

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Topics: Content Marketing

How to Use an Inbound Marketing Strategy for B2B Tech Lead Generation

Posted by George Linley Jul 7, 2015 5:13:52 PM

Ask any marketer for a software company what their main digital marketing goal is and the majority will say lead generation. While brand visibility and engagement are important goals, lead generation is what brings in revenue and ROI, which are the two vital ingredients to a successful inbound marketing strategy (and 83% of marketers agree). To create an effective strategy which generates high quality leads, you need to implement the principles of inbound marketing. 

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Topics: Lead Generation, Inbound Marketing

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