B2B Inbound Marketing Blog

What is the best B2B marketing strategy in times of uncertainty?

Posted by Ian Guiver 12-Dec-2016 16:49:27

 

One of the biggest lessons that we learned from the recent UK referendum and US election results is that we certainly live in unpredictable times. While foreseeing the future is impossible, creating a strong and effective B2B marketing strategy in times of uncertainty is certainly achievable, and could prove to be one of the best ways to fight against difficult financial periods.

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Topics: B2B

The top B2B website design trends for 2017

Posted by Saba Ullah 09-Dec-2016 13:48:22

If you're thinking of renewing your company's online presence in 2017, here's how you can ensure your B2B website design is fine-tuned for the ultimate in lead generation and conversion.

Every B2B marketer knows how important it is for their company to have a great website - that's why so many of us will have redesigns pencilled in for the new year. But will the appearance and features of your 2017 website really convince visitors to turn into leads - and, eventually, customers? If this is your aim, here are a few of the website design trends we think you ought to give your full attention.

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Topics: Website Design

What’s the exit strategy from the HubSpot CMS COS?

Posted by Paul Marshall 06-Dec-2016 08:00:00

They say nothing last forever, and that’s often true of people’s relationships with their CMS’s. It’s not you it’s me, people change, things change, feelings change… Ahem, anyway a new site often means people want to ditch their current CMS in place of something new and sparkly. But how deep into system are you stuck? Maybe you bought matching cutlery together...

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HubSpot COS Inbound marketing website design vs traditional web design

Posted by Paul Marshall 29-Nov-2016 08:00:00

The traditional way of designing a website no longer works. This is according to HubSpot themselves, who point out that growth driven design of a website, where you extend and refine the site as you go along rather than launching a behemoth of a completed project from the get go which you just then leave out in the world until the next re-design, is a much better way to go.

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5 reasons why your whole website should be built in HubSpot COS

Posted by Paul Marshall 18-Nov-2016 11:00:00

It’s perfectly possible to create a hybrid website where your blog and landing pages live in HubSpot, and your main site lives somewhere else like WordPress. In the past this has been a popular setup for a lot of companies adopting HubSpot. A blog and landing pages tend to be new elements to the site, and they can be brought online alongside an existing site with little disruption to the main site. Even if you had a blog on WordPress beforehand, there’s an excellent import tool in HubSpot to transfer them all in so you don’t have to do it manually. But there’s still a disconnect between the 2 systems, here’s a list of reasons why if you’re going to do things properly with your online marketing, you really need the entire site developed in COS.

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New B2B website launch: TeleData

Posted by Duncan Fenn 16-Nov-2016 11:12:31

We’re delighted to announce that we’ve just gone live with a new website for TeleData, a premium data centre provider based in one of the Manchester Airport City enterprise zones.

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Topics: IT Marketing

Does HubSpot COS limit creative design

Posted by Paul Marshall 11-Nov-2016 14:00:00

In our experience companies have a cornucopia of setups when it comes to how they’ve evolved during the lifetime of their online marketing. We know lot of teams have a wealth of experience when it comes to creating leads online, whilst others have never considered the potential of using the web for sales and marketing.

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5 easy steps to turn your tech brand into a thought leader

Posted by Jack Williams 04-Nov-2016 16:00:00

Establishing thought leadership is key to great content marketing in the tech industry. But is there an easy way to make your brand stand out from the pack?

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Topics: Content Marketing, Inbound Marketing, IT Marketing

Is HubSpot COS worth the money?

Posted by Paul Marshall 03-Nov-2016 15:12:00

On top of the standard HubSpot fee, you’ll be expected to pay an additional £140 for the COS or website pages system on top of that to have your main site in HubSpot. Whichever way you cut it, that’s an expense that a lot of companies have and can continue to avoid using alternative options such as a self hosted WordPress setup. Side by side however, is the cost implication that different?

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