Imagine this scenario: you receive an email from a company you either haven’t heard of, or have had limited interaction with. The context of the email has little relevance to you personally, nor does it follow-up on any previous interaction you have had with the company.
The main goal for (almost) every SaaS marketing strategy is to get prospects to sign up for free trials and convert into long-term customers. However, it is during a free trial that prospect interest can dwindle away. While free trials are used by almost half (44%) of SaaS companies as a marketing tactic, they need to be used in conjunction with lead nurturing in order to see results. A successful lead nurturing strategy helps keep prospects engaged during and after your free trial, ensuring that they get the most out your software.
In the formative years of the internet, a brochure style website was sufficient in achieving a company’s marketing goals. Back in the early 2000s, company websites were still perceived as a novelty and had a limited impact in the B2B sales pipeline. It was rare for a buyer to undergo serious research online – instead they relied on traditional marketing methods such as magazine ads, trade shows and sales calls. As long as a website was well designed, offered basic contact information and was aesthetically pleasing, visitors were happy.
Topics: Content Marketing
Is your website lead generation faltering? You’re not alone. According to the B2B Lead Generation Marketing Trends Report, 61% of B2B marketers cite the generation of high quality leads as their biggest challenge. However, these quick B2B website design tips can significantly boost lead generation without the need for a total website redesign.
Topics: Website Design
We’re proud to be a gold tier HubSpot inbound marketing partner, and last week only served to boost our enthusiasm. If you missed out on visiting Boston for the now enormous Inbound conference, here's some of the great stuff that I heard:
Inbound15 reflected the way in which HubSpot, and inbound marketing more broadly, continues to grow at an amazing speed. Apart from there being far more content at the conference than any visitor can possibly cover (well over 200 sessions this year), there was also plenty of advice given on content marketing.
The almighty blog – an essential element of B2B lead generation. Through regular blogging, you can increase your website traffic and produce regular content that search engines love, while giving prospects a reason to frequently visit your site and engage with your business. Furthermore, blogs act as the stepping stone for lead conversion. As HubSpot highlights, B2B marketers who blog receive a staggering 67% more leads than businesses who don’t!
Topics: Content Marketing
SaaS marketing is typically complex in nature. According to Hubspot, 84% of marketers use social media in some form, yet some struggle to effectively humanise their brand and translate their service for a social media audience. However, help is at hand! For those of you who are looking for some inspiration, or simply want to stay ahead of the latest SaaS trends, we’ve handpicked our top SaaS Twitter accounts you must follow!