B2B Inbound Marketing Blog

How Bad Content Writing can Damage your Business

Posted by George Linley Nov 25, 2015 5:29:58 PM

They say that content is king in the world of B2B content marketing. If so, are the words that make up your content worthy of such a title – or could they be damaging your hard-earned reputation?

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Topics: Content Marketing

3 Ways IT Resellers Can Create Persona-Centric Content Marketing

Posted by George Linley Nov 23, 2015 1:55:11 PM

In 2015, the IT reseller market is at a turning point. While technology and the world evolves at a rapid pace, it seems that for many old school industries, such as manufacturing and engineering, the thought of evolution is a scary concept. 

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Topics: Content Marketing, IT Marketing

Creating an Effective Persona for your Content Marketing Strategy

Posted by George Linley Nov 20, 2015 11:11:12 AM

We’ve previously discussed the reasons why you need a buyer persona and how they form the foundation of a strong content marketing strategy. There’s just one question left to answer and a rather important one at that: 

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Topics: Content Marketing, Marketing Strategy

WordPress vs HubSpot: Which is Best for B2B Website Design?

Posted by Andy Goddard Nov 18, 2015 1:38:54 PM

Okay, yes, it’s confession time. Axon Garside is an inbound marketing agency and HubSpot partner, so you may be forgiven for thinking that our opinion on the whole HubSpot Vs WordPress debate could be a little biased.

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Topics: HubSpot, Website Design

SEO in 2016: 3 Things Every B2B Content Marketer Should Know

Posted by Matt Duxbury Nov 16, 2015 4:13:51 PM

SEO and content marketing are more closely intertwined than ever before and the world of search is still evolving rapidly. For B2B marketers, the challenge is to stay on top of every single change to ensure their content continues to be found, continues to engage people and continues to convert visitors into customers.

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Topics: Content Marketing, SEO

How Personas can Make or Break Content Marketing

Posted by George Linley Nov 13, 2015 5:20:30 PM

Would you ever go into a business meeting with a potential new client without knowing who they are, what they are looking for from your business, or the challenges they are facing? Probably not. So why should your content marketing be any different? At the other end of the computer screen or mobile, it is still real people reading your content – it’s just another form of business to business communication. In content marketing, your target prospects or ‘personas’ will (or should) form the foundation of every marketing activity you perform. Without a buyer persona, every aspect of your inbound marketing is likely to suffer, and so too will sales for your IT reseller business. 

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Topics: Content Marketing, IT Marketing

Quality vs Quantity in your Content Marketing Strategy

Posted by George Linley Nov 11, 2015 2:29:06 PM

Unless you avoid B2B content marketing publications like the plague, you will be all too familiar with the declaration that ‘content is king’. Regular blogging and content production encourages more social shares, improves your SEO and creates more opportunities for prospects to engage with your company. So yes, saying that ‘content is king’, is for the most part a fair statement. But, how much is really enough when it comes to content frequency and is there such a thing as too much? Unfortunately, there isn’t a one-size-fits-all solution for every company’s content marketing strategy. How much content you produce depends on multiple factors: 

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Topics: Content Marketing

4 Reasons your B2B Content Marketing isn’t Working

Posted by George Linley Nov 9, 2015 11:18:37 AM

If you aren’t getting the results you want from B2B content marketing for your IT reseller business, here’s where you might be going wrong…

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Topics: Content Marketing, IT Marketing

B2B Content Marketing: 8 Simple Tips for the Perfect Blog Post

Posted by George Linley Nov 6, 2015 4:48:39 PM

Quality blog posts are hugely important to the success of a B2B content marketing strategy. But let's face it, a lot of B2B blogs are boring. And a boring blog will not generate leads. Yours doesn't have to be - with these eight simple tips you can transform your humdrum content into something which prospects actually want to read.

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Topics: Content Marketing

Why HubSpot is the Best Platform for B2B Inbound Marketing

Posted by George Linley Nov 3, 2015 12:50:37 PM

Developing an inbound marketing strategy can feel like a daunting task. Before you even begin planning the details of your strategy, you need to answer this very important question: what do you want your marketing to achieve? For most B2B marketers, the answer is to convert more leads into customers. To achieve this goal, it is important to consider how the right marketing platform can help support and catapult your strategy. 

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Topics: Inbound Marketing, HubSpot

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