B2B Inbound Marketing Blog

How to Use an Inbound Marketing Strategy for B2B Tech Lead Generation

Posted by George Linley Jul 7, 2015 5:13:52 PM

Ask any marketer for a software company what their main digital marketing goal is and the majority will say lead generation. While brand visibility and engagement are important goals, lead generation is what brings in revenue and ROI, which are the two vital ingredients to a successful inbound marketing strategy (and 83% of marketers agree). To create an effective strategy which generates high quality leads, you need to implement the principles of inbound marketing. 

Read More

Topics: Lead Generation, Inbound Marketing

How to Put Together a Content Marketing Strategy

Posted by George Linley Jul 3, 2015 9:36:08 AM

Have you been creating and publishing content without a defined content marketing strategy? Struggling to achieve results? You aren’t alone – in fact, 56% of B2B marketers don’t have a documented strategy, says KissMetrics. While yes, it is time consuming to create a B2B content marketing strategy, the saying ‘you can’t run, before you can walk’ rings true in the world of digital marketing.

Read More

Topics: Content Marketing

The 3 Most Important Rules of SaaS Marketing

Posted by George Linley Jun 29, 2015 12:51:28 PM

42% of IT decision makers plan to increase spending on cloud computing this year, while the industry is set to be worth $32.8 billion by 2016 - equating to a 142% increase since 2011. 

Read More

Topics: Content Marketing, Inbound Marketing

How to Prove the ROI of a B2B Digital Marketing Plan to your Company

Posted by George Linley Jun 22, 2015 5:32:00 PM

The majority of B2B marketers will agree that an inbound digital marketing plan can enable your business to source more leads, build brand awareness and create opportunities for business growth. In fact, 93% of B2B marketers are actively using this form of marketing, while 41% of marketers agree that inbound marketing strategies have produced a measurable return on investment.

Read More

Topics: Inbound Marketing, HubSpot, Lead Nurturing

3 Ways for IT Marketers to get Board Level Buy-in to Content Marketing

Posted by Ian Guiver Jun 19, 2015 9:55:00 AM

So many more technology companies could be benefiting from content marketing and inbound marketing if the sales director, MD or even sometimes the marketing director would only listen to the innovative, forward-thinking marketers they employ.

Read More

Topics: Content Marketing

How to do Social Media Marketing the Inbound Way

Posted by George Linley Jun 15, 2015 10:27:31 AM

Why is it that some marketers, agencies and businesses are getting social media marketing so wrong? If you’re a regular Twitter user you’ll be used to the social media gurus, entrepreneurs and specialists and people with other nonsensical titles proclaiming their expertise in this niche area of marketing, yet how many have successfully generated leads or seen a ROI? We’d hazard a guess at a scarce few. Why? Because as beneficial as social media marketing is, this form of marketing cannot work in isolation. To make social a worthwhile pursuit, it must be integrated into a well-rounded inbound marketing strategy

Read More

Topics: Content Marketing

Our Pick of the Best B2B Social Media Marketing Channels

Posted by George Linley Jun 12, 2015 9:28:00 AM

Before social media marketing, it was impossible to build relationships between businesses and clients in a public online space. Social media has changed this, enabling businesses to showcase their brand’s personality and humanity, which simply isn’t possible with traditional forms of marketing.

Read More

Topics: Content Marketing

The 6 Most Important Metrics For Your Digital Marketing Plan

Posted by George Linley Jun 10, 2015 1:36:00 PM

Measuring the success of a new digital marketing plan can be daunting. With an array of figures, statistics and leads it can be difficult to prioritise the metrics that matter. However, you can only make performance improvements and succeed in lead generation if you have relevant data to analyse. Below, we discuss the metrics that need your attention.

Read More

Topics: Marketing metrics

The Core Elements of a B2B Content Marketing Strategy

Posted by George Linley Jun 9, 2015 9:36:00 AM

At the centre of every successful B2B digital marketing plan is a content marketing strategy. Content is used to educate people, helping solve their problems and pain-points - gradually moving them down the sales funnel. Content comes in various shapes and sizes and requires careful consideration of the different points in the buyer’s journey and the principles of inbound marketing. Understanding how the different elements of content marketing work together can be confusing at first glance.

Read More

Topics: Content Marketing

What does B2B Inbound Marketing Cost in 2015?

Posted by Ian Guiver Jun 5, 2015 9:56:00 AM

It’s clear to see that Inbound is naturally the next phase in marketing. Many B2B tech companies are now exploring this marketing method as their buyers move online. Marketers are inevitably asking themselves "what will inbound marketing services and consultancy cost?” 

Read More

Topics: Inbound Marketing

Transform your marketing today SIDE

Subscribe to Updates

Follow Us