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B2B Inbound Marketing Blog

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HubSpot COS: Five Key Benefits

We look at five reasons to build your site with HubSpot's COS

During HubSpot's Inbound 2013 conference in Boston came the announcement of the brand new COS (content optimisation system) - a mobile-optimised, out-of-the-box content management system. Nearly one year on and with the countdown to Inbound 2014 well underway, we thought it a good time to discuss why Axon Garside, and our clients, have really taken to this new platform.

B2B Web Design: Is Above the Fold a Myth?

What does above the fold mean for today's B2B websites?

Historically, "above the fold" refers to the upper half of a newspaper's front page, where the top news story and photograph are typically located.

10 Tips for the Perfect Inbound Landing Page

10 tips to the perfect inbound landing page

Landing pages should be at the centre of any good inbound marketing campaign, but for them to truly work, they have to look the part. Converting visitors into leads is no mean feat, even when using landing pages. You'll need to consider quite a few things to avoid a crash landing, so here's our ten-step guide to getting it right..

B2B Web Design Trends: 1994 vs 2014

Web design has come a long way in 20 years

Here's one we dug out from the AG archives...

It's 1994, several people have computers and the World Wide Web recently opened its doors. There are literally hundreds of "websites" out there, with more being added every week. It's possible to make money, but unfortunately nobody trusts the "Web" enough to actually buy anything through it. Let's assume it takes off one day though, and people actually start making transactions (I know, I know). You need to make sure you’re ready for business. So here are our top web design tips for 1994!

(We'll also take a look at how things have changed in the 20 years since this article was written).

Five B2B Website Design Trends for Summer 2014

summer design trends

We're almost halfway through 2014 already! Back in January, we made our top six predictions for B2B website design this year. It's time to check in on what's happened so far in the world of web design and consider what we can expect as 2015 draws closer.

Axon Garside Shortlisted for 2014 Big Chip Awards with Kahootz Inbound Marketing

big chip 2014

The Big Chip Awards are the biggest digital awards outside London, the longest running in the UK, and a great industry-run platform for all things digital - from mobile apps to social media, animation to websites, digital brand to cloud software. And we’ve just been shortlisted for an award!

Six B2B Website Design Predictions for 2014

Six B2B Website Design Predictions for 2014

Happy new year from everyone at AG! 2014 is here and technology continues to develop at an ever accelerating pace. As a result, B2B firms are under increasing pressure to keep their websites up to date and relevant.

Blogging for B2B Lead Generation: Be All You Can Be

Blogging for B2B lead generation

OK, so your B2B blog is up and running (if it isn't, start here). You've published a few entries, gained some readers and started to share your posts via social media channels.

Content is King, Email is Dead and 3 Other Myths of Content Marketing

5 common myths about content marketing

As the end of the year draws closer, digital marketers are busy putting off their Christmas shopping and predicting the key trends that will shape the next 12 months (we've indulged in our own future-gazing here). Of course, different people have different ideas about how the world of content will develop in 2014, but the experts generally agree on a few points: an even greater number of businesses will want a piece of the action, which means investment in content marketing will increase once again and more content specialists will be hired.

How Do You Start a B2B Blog?

How do you start a B2B blog

If you're serious about growing your business online and using a website to generate leads, then blogging is a must, not a maybe. It's the most effective strategy for sending inbound traffic in your direction, and also provides an opportunity to turn those visitors into leads.

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