The average UK household owns 7.4 internet-enabled devices. In many instances, a prospect may visit your website on their desktop or laptop and perform follow up research on their smartphone device. The days of desktop-only internet browsing are well and truly over. Based on authoritative sources, statistics and facts – learn why B2B mobile website design has become a necessity.
Prospects and your competitors prefer mobile optimised sites
- B2B sites which transitioned to responsive design experienced an 11% drop in bounce rate – the longer a prospect is on your site, the higher the chance of lead conversion.
- 81% of websites currently use responsive design – Prospects have been conditioned to expect responsive design. If your site fails to deliver this expectation, chances are, prospects will visit a competitor.
- The majority of website visitors hold the opinion that mobile optimised sites run faster than non-optimised sites – If a website takes more than three seconds to load, 40% of prospects will abandon it.
A large proportion of your traffic comes from mobile devices
- 27% of B2B traffic comes from mobile – This figure is only set to rise. By ignoring your mobile audience, you are essentially ignoring a quarter of your prospects.
- 90% of business executives use smartphones to research business purchases – Mobile visitors are more likely to be free from distractions and more action-orientated, making a purchase more likely.
- 18% of 18-34 year olds are mobile-only web users - The Millennial generation represent the current and next generation of workers. In the next few years, mobile use is likely to eclipse desktop among this generation.
Websites that haven’t been optimised for mobile are harder to navigate
- 44% of people struggle to navigate on smaller devices – responsive design automatically adapts to fit a prospect’s specific screen size.
- 46% of visitors have trouble navigating a static site (a traditional, non-responsive site)
Mobile optimised sites increase the chance of lead generation
- 67% of users are more likely to purchase a product or service from a mobile-friendly site – Simplifying forms and navigation menus, while making buttons easily clickable, removes any barriers that stop your prospects becoming leads.
- Websites that have been optimised for mobile triple their chances of increasing their mobile conversion rate to 5% or above – With mobile usage accelerating, the opportunities for lead conversion cannot be ignored.
Sites that haven’t adopted a mobile optimised site are penalised
- Sites that haven’t been optimised for mobile have experienced a 10% decrease in traffic and 35% drop in visibility – This is a direct impact of Google’s mobilegeddon update, which penalised sites that aren’t mobile optimised.
Why you need responsive design
Responsive design works by using CSS to change the way a page is rendered on different devices and screen sizes. On smaller smartphone and tablet screens, a responsive site retracts and rearranges elements of a site for easy viewing and usability.
When choosing your strategy for mobile optimisation, there really isn’t any competition. For a cost-effective, simple and future-proof design – you need a responsive site. With smartphones and tablets set to be the first choice device for 50% of users by 2018, the time to adopt responsive design is now.