B2B Inbound Marketing Blog

Jack Williams

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Recent Posts

5 easy steps to turn your tech brand into a thought leader

Posted by Jack Williams 04-Nov-2016 16:00:00

Establishing thought leadership is key to great content marketing in the tech industry. But is there an easy way to make your brand stand out from the pack?

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Topics: Content Marketing, Inbound Marketing, IT Marketing

5 common mistakes in cloud content marketing

Posted by Jack Williams 31-Oct-2016 08:30:00

Most tech companies now use content like blogs and guides to market their cloud services, but not all of them do it successfully. Here’s are some of their most common mistakes.

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Topics: Inbound Marketing, Marketing Strategy, IT Marketing

Take it from an agency: inbound marketing might not work for you

Posted by Jack Williams 07-Oct-2016 14:42:59

As an inbound marketing agency, we have quickly come to realise that inbound doesn’t work for everyone. “Why?” I hear you ask. Well, there are a number of considerations and commitments every organisation needs to make when signing up to any form of long-term marketing plan, and inbound is no exception.

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Topics: Marketing Campaigns, Inbound Marketing, Marketing Strategy

How to use LinkedIn for business selling - 10 top tips

Posted by Jack Williams 04-Aug-2016 11:49:23


With a user base of over 360 million people worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and Google+). It is widely renowned as THE social network for business.

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Topics: Inbound Sales

24 little-known trigger events for generating sales leads

Posted by Jack Williams 22-Jul-2016 17:02:02

If I was to offer you a 3-course meal after you had just eaten, you’d probably refuse it. However, if I was to offer you the same meal when you were extremely hungry, you’d more than likely accept. And scoff it down.

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Topics: B2B, Inbound Sales

How to prioritise leads and increase sales productivity

Posted by Jack Williams 15-Jul-2016 11:18:05

When a salesperson gets a lead - whether it’s an inbound lead, a referral, or one they sourced themselves - they have to prioritise it against the other opportunities they’re working on. And this can be a challenge. While one lead might look great on paper, another could ultimately prove to be the better-quality lead.

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Topics: Inbound Marketing, B2B, Inbound Sales

Is Inbound Marketing right for my business?

Posted by Jack Williams 20-Jun-2016 12:54:34

“The proven methodology of the digital age."

Since 2006, inbound marketing has increasingly proved to be the most effective marketing method for online business growth. Instead of the old outbound marketing methods of buying email lists, buying ads, and hoping for leads, inbound marketing draws on creating quality content that attracts people to your company and product, where they naturally want to be. By matching the content you publish with your prospective customer’s interests, you can naturally generate inbound traffic that you can then convert into a lead, and nurture over time, until they are ready to be sold to.

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Topics: Lead Generation, Inbound Marketing, Lead Nurturing, B2B