They say nothing last forever, and that’s often true of people’s relationships with their CMS’s. It’s not you it’s me, people change, things change, feelings change… Ahem, anyway a new site often means people want to ditch their current CMS in place of something new and sparkly. But how deep into system are you stuck? Maybe you bought matching cutlery together...
The traditional way of designing a website no longer works. This is according to HubSpot themselves, who point out that growth driven design of a website, where you extend and refine the site as you go along rather than launching a behemoth of a completed project from the get go which you just then leave out in the world until the next re-design, is a much better way to go.
It’s perfectly possible to create a hybrid website where your blog and landing pages live in HubSpot, and your main site lives somewhere else like WordPress. In the past this has been a popular setup for a lot of companies adopting HubSpot. A blog and landing pages tend to be new elements to the site, and they can be brought online alongside an existing site with little disruption to the main site. Even if you had a blog on WordPress beforehand, there’s an excellent import tool in HubSpot to transfer them all in so you don’t have to do it manually. But there’s still a disconnect between the 2 systems, here’s a list of reasons why if you’re going to do things properly with your online marketing, you really need the entire site developed in COS.
In our experience companies have a cornucopia of setups when it comes to how they’ve evolved during the lifetime of their online marketing. We know lot of teams have a wealth of experience when it comes to creating leads online, whilst others have never considered the potential of using the web for sales and marketing.
On top of the standard HubSpot fee, you’ll be expected to pay an additional £140 for the COS or website pages system on top of that to have your main site in HubSpot. Whichever way you cut it, that’s an expense that a lot of companies have and can continue to avoid using alternative options such as a self hosted WordPress setup. Side by side however, is the cost implication that different?
"We looked at the data for more than 93,000 calls to action created using HubSpot over a 12 month period. What did we find? Calls-to-action targeted to the user performed 42% better than calls to action that were generic.”
There are two stages to consider when it comes to generating business from your website. The first is getting people onto that website and the second is actually getting them to convert into customers when they’re there.
There’s an awful lot of badly designed HubSpot COS sites out there. I say designed, I think a lot have come into existence without anyone with even a notion of aesthetics taking even a cursory glance at them, so I’m here to redress the balance by highlighting some absolute belters that have some serious serious TLC ploughed into them.