We’re delighted to announce that we’ve just gone live with a new website for TeleData, a premium data centre provider based in one of the Manchester Airport City enterprise zones.
Here at Axon Garside, we pride ourselves on our ability to work with B2B companies whose products and services are a little different than most – more niche, more complex, and oriented towards customers who are industry experts in their own right.
Our new client TeleData is a perfect example of this. Based in one of the Manchester Airport City enterprise zones, this Manchester data centre sells cloud and colocation services to organisations like ISPs, IT service providers and software developers – organisations that are staffed from day one by infrastructure experts and network architects, and are far more tech-savvy and self-sufficient that most IT and cloud service end users.
More than just a commodity cloud and colocation provider
In order to better connect with this persona and achieve differentiation in a crowded market, TeleData came to us for a new B2B website design – as well as a fully-fledged inbound strategy to drive traffic to the site, and create and nurture leads through high-quality content placed at every stage in the marketing funnel.
After a lot of research and hard work, we’re delighted to announce that we’ve just gone live with the website. We think it really speaks the language of our target market segment and emphasises how TeleData is more than just a commodity cloud and colocation provider, with some of the highest levels of security, resilience and connectivity of any data centre in the UK.
It’ll also play an active role in our overarching marketing strategy, attracting a greater number of website visitors through SEO and converting those visitors into leads via our compelling calls-to-action and bottom-of-the-funnel offers.
Matt Edgley, commercial director at TeleData, comments: "Following our acquisition of 1st Easy this April, and with ambitious growth plans underway, we wanted a new website and marketing strategy that would reflect our unique ability to deliver a full range of infrastructure and workplace recovery services to some of the UK's most demanding firms.
"This new growth-driven website provides us with the perfect starting point, and we're looking forward to working together with the Axon Garside team to deliver significant increases in traffic and leads in the months to come."
To visit the TeleData website, click here. Or, if you’d like to learn more about our ideas and methodology when it comes to marketing for tech companies in the 21st century, why not read our guide, How to market and sell a cloud service? It’ll teach you how to swap your old IT marketing techniques for a model that really delivers results.