Most tech companies now use content like blogs and guides to market their cloud services, but not all of them do it successfully. Here’s are some of their most common mistakes.
"We looked at the data for more than 93,000 calls to action created using HubSpot over a 12 month period. What did we find? Calls-to-action targeted to the user performed 42% better than calls to action that were generic.”
There are two stages to consider when it comes to generating business from your website. The first is getting people onto that website and the second is actually getting them to convert into customers when they’re there.
There’s an awful lot of badly designed HubSpot COS sites out there. I say designed, I think a lot have come into existence without anyone with even a notion of aesthetics taking even a cursory glance at them, so I’m here to redress the balance by highlighting some absolute belters that have some serious serious TLC ploughed into them.
As an inbound marketing agency, we have quickly come to realise that inbound doesn’t work for everyone. “Why?” I hear you ask. Well, there are a number of considerations and commitments every organisation needs to make when signing up to any form of long-term marketing plan, and inbound is no exception.
HubSpot COS system is a very different content management system from other content management systems. Its main purpose in life is to allow the creation and editing of website pages quickly and easily. And that doesn’t mean by designers and developers.
The HubSpot COS system is always evolving, in fact HubSpot commit hundreds of changes to the cloud software every year, but larger iterations and features come along less often. Here’s where I think the next changes for this great platform are coming from.
It’s really difficult to get excited about the nuts and bolts of a website when you’re in marketing. A website in your content marketing strategy should be all singing and all dancing lead generation machine, a tour de force of user experience and delight, and you're not going to want to be wasting time worrying about what’s going on behind the scenes whilst you create all this.