B2B Inbound Marketing Blog

What is the best B2B marketing strategy in times of uncertainty?

Posted by Ian Guiver 12-Dec-2016 16:49:27


One of the biggest lessons that we learned from the recent UK referendum and US election results is that we certainly live in unpredictable times. While foreseeing the future is impossible, creating a strong and effective B2B marketing strategy in times of uncertainty is certainly achievable, and could prove to be one of the best ways to fight against difficult financial periods.

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Topics: B2B

24 little-known trigger events for generating sales leads

Posted by Jack Williams 22-Jul-2016 17:02:02

If I was to offer you a 3-course meal after you had just eaten, you’d probably refuse it. However, if I was to offer you the same meal when you were extremely hungry, you’d more than likely accept. And scoff it down.

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Topics: B2B, Inbound Sales

How to prioritise leads and increase sales productivity

Posted by Jack Williams 15-Jul-2016 11:18:05

When a salesperson gets a lead - whether it’s an inbound lead, a referral, or one they sourced themselves - they have to prioritise it against the other opportunities they’re working on. And this can be a challenge. While one lead might look great on paper, another could ultimately prove to be the better-quality lead.

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Topics: Inbound Marketing, B2B, Inbound Sales

Is Inbound Marketing right for my business?

Posted by Jack Williams 20-Jun-2016 12:54:34

“The proven methodology of the digital age."

Since 2006, inbound marketing has increasingly proved to be the most effective marketing method for online business growth. Instead of the old outbound marketing methods of buying email lists, buying ads, and hoping for leads, inbound marketing draws on creating quality content that attracts people to your company and product, where they naturally want to be. By matching the content you publish with your prospective customer’s interests, you can naturally generate inbound traffic that you can then convert into a lead, and nurture over time, until they are ready to be sold to.

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Topics: Lead Generation, Inbound Marketing, Lead Nurturing, B2B