B2B Inbound Marketing Blog

5 easy steps to turn your tech brand into a thought leader

Posted by Jack Williams 04-Nov-2016 16:00:00

Establishing thought leadership is key to great content marketing in the tech industry. But is there an easy way to make your brand stand out from the pack?

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Topics: Content Marketing, Inbound Marketing, IT Marketing

How to write a B2B blog that attracts prospective customers

Posted by Dan Hanks 19-Aug-2016 11:00:00

Everyone knows that writing is easy. We spend our lives learning to communicate through words. We use them every day. So when it comes to writing for business, surely it’s a doddle to knock out a few awesome blog posts as part of a B2B content marketing strategy. Right?

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Topics: Content Marketing

Why you need to match your content to the buyer’s journey

Posted by Dan Hanks 12-Aug-2016 11:00:00

Anybody familiar with B2B content marketing might have heard the statistic that 70% of all buying decisions are complete before people even reach the sales process. Which means a whole lot of research being done online and a fantastic opportunity for businesses to produce content that steers prospective customers their way from the start.

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Topics: Content Marketing

Why your content marketing is failing - and how to fix it.

Posted by Dan Hanks 11-Jul-2016 12:00:13

If your B2B content marketing doesn’t seem to be doing anything positive for your business, you’re not alone – according to the Content Marketing Institute’s 2015 survey, a whopping 62% felt their content marketing was ineffective.

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Topics: Content Marketing

What content types do you need in your B2B content marketing strategy?

Posted by Dan Hanks 22-Jun-2016 17:06:05

If If you’re struggling to understand the difference between the types of content usually employed in a B2B content marketing strategy—and when to use them—you’re not alone. A consultancy in America recently put out a piece that listed a whopping great 105 types of content we marketers can use to fill up our content calendars.

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Topics: Content Marketing

Content marketing vs inbound marketing: What’s the difference?

Posted by Ian Guiver 07-Jun-2016 14:27:08

If you don’t understand the difference between content marketing and inbound marketing, don’t worry - you’re not alone. Copy the two terms into Google, and you’ll see all the signs of a well-worn debate with little in the way of consensus (and perhaps a hint of self-interest from some parties, too).

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Topics: Content Marketing, Inbound Marketing

7 ways to make content marketing collaboration a lot less painful for law firms

Posted by Aisha Farndon 12-Apr-2016 10:30:00


Legal marketers have rated content marketing as the digital marketing strategy with the highest return on investment (ROI), according to a survey by The Lawyer’s sister-brand Aconsultancy. However, one of the biggest barriers to take-up on digital marketing was the firm culture.

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Topics: Content Marketing

Our 7 favourite women in content marketing

Posted by Dan Hanks 08-Mar-2016 17:23:50

In an ideal world, there would be no need for any gendered lists. In an ideal world, unicorns would frolic in the green pastures of our cities, marketing leads would pour down our optimised funnels until we could drink of them no more—and men and women would live and work and play together, equally respected for their brilliance in the eyes of all.

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Topics: Content Marketing

How to Create a Good B2B Buyer Persona

Posted by George Linley 04-Jan-2016 10:00:00

Fact: at the foundation of every successful content marketing strategy will be a buyer persona. Personas help you structure your content around specific prospect pains, enabling you to create focussed and relevant content marketing. 

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Topics: Content Marketing