B2B Inbound Marketing Blog

How to Boost B2B Lead Generation with Buyer Personas

Posted by George Linley 30-Dec-2015 10:00:00

What is thHow to Boost B2B Lead Generation with Buyer Personase key to B2B marketing success? Placing yourselves in the shoes of your buyers. However, this isn’t always as simple as it appears at face value. When a B2B prospect is going through the buyer’s journey, several factors affect their purchasing decisions. How can this business benefit us? How can they solve our problems? What are the risks involved? Do we have the budget for this service? By thinking about these questions, it is clear to see that in the complex B2B sales cycle, your product or service isn’t going to appeal to every business or every person within a company. This is why buyer personas are essential in a B2B lead generation strategy, as well as an important element in the management of HubSpot marketing activity. By implementing buyer personas, you can effectively relate to customers on a human level.

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Topics: Content Marketing, Lead Generation, HubSpot

Why HubSpot is the Best Platform for B2B Inbound Marketing

Posted by George Linley 11-Dec-2015 13:48:00

Developing an inbound marketing strategy can feel like a daunting task. Before you even begin planning the details of your strategy, you need to answer this very important question: what do you want your marketing to achieve? For most B2B marketers, the answer is to convert more leads into customers. To achieve this goal, it is important to consider how the right marketing platform can help support and catapult your strategy. 

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Topics: Inbound Marketing, HubSpot

WordPress vs HubSpot: Which is Best for B2B Website Design?

Posted by Andy Goddard 18-Nov-2015 13:38:54

Okay, yes, it’s confession time. Axon Garside is an inbound marketing agency and HubSpot partner, so you may be forgiven for thinking that our opinion on the whole HubSpot Vs WordPress debate could be a little biased.

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Topics: HubSpot, Website Design

The State of B2B Inbound Marketing in 2015: A HubSpot Partner Preview

Posted by George Linley 14-Oct-2015 17:36:35

Have you experienced a decrease in your outbound performance in the past few years? You are not alone. An enterprise software company revealed to us recently during a consultation that their telemarketing results had slowly been declining since 2012. In the past twelve months, their results have pretty much fallen off a cliff. This is becoming more commonplace for B2B tech companies, with outbound marketing tactics simply not bringing in the results they used to. 

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Topics: Inbound Marketing, HubSpot

Inbound15: 5 Inbound Marketing Takeaways for B2B Tech Companies

Posted by Ian Guiver 18-Sep-2015 10:00:00

We’re proud to be a gold tier HubSpot inbound marketing partner, and last week only served to boost our enthusiasm. If you missed out on visiting Boston for the now enormous Inbound conference, here's some of the great stuff that I heard:

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Topics: Inbound Marketing, HubSpot

7 B2B Content Marketing Tips from Inbound15

Posted by Ian Guiver 16-Sep-2015 10:14:50

Inbound15 reflected the way in which HubSpot, and inbound marketing more broadly, continues to grow at an amazing speed. Apart from there being far more content at the conference than any visitor can possibly cover (well over 200 sessions this year), there was also plenty of advice given on content marketing

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Topics: Content Marketing, HubSpot

A HubSpot Partner’s Guide to Inbound 2015

Posted by George Linley 31-Aug-2015 10:00:00

Inbound 2015 is almost upon us! Without doubt the most prestigious event in any inbound marketer’s diary, the world-renowned Inbound brings together thousands of experts to discuss the latest in marketing innovation. 

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Topics: Inbound Marketing, HubSpot

How to Decide if you Should Work with a HubSpot Partner

Posted by Matt Duxbury 19-Aug-2015 10:00:00

After making the strategic decision to outsource your marketing to an agency, actually choosing one can be daunting (click here for the traits to look out for).

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Topics: HubSpot

Axon Garside Achieves Gold Status as HubSpot Partner

Posted by Ian Guiver 23-Feb-2015 13:15:00

We're celebrating at Axon Garside this week because we're a newly tiered gold HubSpot partner!

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Topics: Axon Garside News, HubSpot