Establishing thought leadership is key to great content marketing in the tech industry. But is there an easy way to make your brand stand out from the pack?
Most tech companies now use content like blogs and guides to market their cloud services, but not all of them do it successfully. Here’s are some of their most common mistakes.
As an inbound marketing agency, we have quickly come to realise that inbound doesn’t work for everyone. “Why?” I hear you ask. Well, there are a number of considerations and commitments every organisation needs to make when signing up to any form of long-term marketing plan, and inbound is no exception.
When a salesperson gets a lead - whether it’s an inbound lead, a referral, or one they sourced themselves - they have to prioritise it against the other opportunities they’re working on. And this can be a challenge. While one lead might look great on paper, another could ultimately prove to be the better-quality lead.
“The proven methodology of the digital age."
Since 2006, inbound marketing has increasingly proved to be the most effective marketing method for online business growth. Instead of the old outbound marketing methods of buying email lists, buying ads, and hoping for leads, inbound marketing draws on creating quality content that attracts people to your company and product, where they naturally want to be. By matching the content you publish with your prospective customer’s interests, you can naturally generate inbound traffic that you can then convert into a lead, and nurture over time, until they are ready to be sold to.
If you don’t understand the difference between content marketing and inbound marketing, don’t worry - you’re not alone. Copy the two terms into Google, and you’ll see all the signs of a well-worn debate with little in the way of consensus (and perhaps a hint of self-interest from some parties, too).
This week HubSpot announced the launch of its free inbound sales training courses. So what is inbound sales and can it really have replaced a methodology that has built the careers of so many of today’s most successful sales directors?
Let’s take a brief look at the context first.
Topics: Inbound Marketing
It is no coincidence that as an inbound marketing agency most of our leads and enquiries come from sales managers and directors.
Topics: Inbound Marketing
Developing an inbound marketing strategy can feel like a daunting task. Before you even begin planning the details of your strategy, you need to answer this very important question: what do you want your marketing to achieve? For most B2B marketers, the answer is to convert more leads into customers. To achieve this goal, it is important to consider how the right marketing platform can help support and catapult your strategy.