B2B Inbound Marketing Blog

How to use LinkedIn for business selling - 10 top tips

Posted by Jack Williams 04-Aug-2016 11:49:23


With a user base of over 360 million people worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and Google+). It is widely renowned as THE social network for business.

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Topics: Inbound Sales

24 little-known trigger events for generating sales leads

Posted by Jack Williams 22-Jul-2016 17:02:02

If I was to offer you a 3-course meal after you had just eaten, you’d probably refuse it. However, if I was to offer you the same meal when you were extremely hungry, you’d more than likely accept. And scoff it down.

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Topics: B2B, Inbound Sales

How to prioritise leads and increase sales productivity

Posted by Jack Williams 15-Jul-2016 11:18:05

When a salesperson gets a lead - whether it’s an inbound lead, a referral, or one they sourced themselves - they have to prioritise it against the other opportunities they’re working on. And this can be a challenge. While one lead might look great on paper, another could ultimately prove to be the better-quality lead.

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Topics: Inbound Marketing, B2B, Inbound Sales