B2B Inbound Marketing Blog

New B2B website launch: TeleData

Posted by Duncan Fenn 16-Nov-2016 11:12:31

We’re delighted to announce that we’ve just gone live with a new website for TeleData, a premium data centre provider based in one of the Manchester Airport City enterprise zones.

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Topics: IT Marketing

5 easy steps to turn your tech brand into a thought leader

Posted by Jack Williams 04-Nov-2016 16:00:00

Establishing thought leadership is key to great content marketing in the tech industry. But is there an easy way to make your brand stand out from the pack?

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Topics: Content Marketing, Inbound Marketing, IT Marketing

5 common mistakes in cloud content marketing

Posted by Jack Williams 31-Oct-2016 08:30:00

Most tech companies now use content like blogs and guides to market their cloud services, but not all of them do it successfully. Here’s are some of their most common mistakes.

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Topics: Inbound Marketing, Marketing Strategy, IT Marketing

How IT Resellers Can Personalise their Content Marketing

Posted by George Linley 03-Dec-2015 15:28:51

In 2015, the IT reseller market is at a turning point. While technology and the world evolves at a rapid pace, it seems that for many old school industries, such as manufacturing and engineering, the thought of evolution is a scary concept. 

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Topics: Content Marketing, IT Marketing

How Personas can Make or Break Content Marketing

Posted by George Linley 13-Nov-2015 17:20:30

Would you ever go into a business meeting with a potential new client without knowing who they are, what they are looking for from your business, or the challenges they are facing? Probably not. So why should your content marketing be any different? At the other end of the computer screen or mobile, it is still real people reading your content – it’s just another form of business to business communication. In content marketing, your target prospects or ‘personas’ will (or should) form the foundation of every marketing activity you perform. Without a buyer persona, every aspect of your inbound marketing is likely to suffer, and so too will sales for your IT reseller business. 

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Topics: Content Marketing, IT Marketing

4 Reasons your B2B Content Marketing isn’t Working

Posted by George Linley 09-Nov-2015 11:18:37

If you aren’t getting the results you want from B2B content marketing for your IT reseller business, here’s where you might be going wrong…

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Topics: Content Marketing, IT Marketing

Why IT Reseller Marketing Needs an Alternative to Telesales

Posted by George Linley 30-Oct-2015 12:41:45

The relationship between IT resellers and buyers has changed – possibly forever. Technology, the web and market consolidation has impacted how buyers interact with your business, as well as their expectations from an IT reseller. 

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Topics: Content Marketing, IT Marketing