B2B Inbound Marketing Blog

Is Inbound Marketing right for my business?

Posted by Jack Williams 20-Jun-2016 12:54:34

“The proven methodology of the digital age."

Since 2006, inbound marketing has increasingly proved to be the most effective marketing method for online business growth. Instead of the old outbound marketing methods of buying email lists, buying ads, and hoping for leads, inbound marketing draws on creating quality content that attracts people to your company and product, where they naturally want to be. By matching the content you publish with your prospective customer’s interests, you can naturally generate inbound traffic that you can then convert into a lead, and nurture over time, until they are ready to be sold to.

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Topics: Lead Generation, Inbound Marketing, Lead Nurturing, B2B

How to Boost B2B Lead Generation with Buyer Personas

Posted by George Linley 30-Dec-2015 10:00:00

What is thHow to Boost B2B Lead Generation with Buyer Personase key to B2B marketing success? Placing yourselves in the shoes of your buyers. However, this isn’t always as simple as it appears at face value. When a B2B prospect is going through the buyer’s journey, several factors affect their purchasing decisions. How can this business benefit us? How can they solve our problems? What are the risks involved? Do we have the budget for this service? By thinking about these questions, it is clear to see that in the complex B2B sales cycle, your product or service isn’t going to appeal to every business or every person within a company. This is why buyer personas are essential in a B2B lead generation strategy, as well as an important element in the management of HubSpot marketing activity. By implementing buyer personas, you can effectively relate to customers on a human level.

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Topics: Content Marketing, Lead Generation, HubSpot

How to Hack B2B Lead Generation, One Form at a Time

Posted by Matt Duxbury 23-Oct-2015 16:20:00

Form - it's a word with several meanings. And all of them are more interesting than the one we're talking about here.

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Topics: Lead Generation

B2B Lead Generation: Email Marketing vs Marketing Automation

Posted by Joanne Marchington 06-Oct-2015 10:13:00


Imagine this scenario: you receive an email from a company you either haven’t heard of, or have had limited interaction with. The context of the email has little relevance to you personally, nor does it follow-up on any previous interaction you have had with the company.

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Topics: Lead Generation, Lead Nurturing

How to Create Customers Online: Building your B2B Sales Pipeline

Posted by George Linley 28-Sep-2015 10:00:00

In the formative years of the internet, a brochure style website was sufficient in achieving a company’s marketing goals. Back in the early 2000s, company websites were still perceived as a novelty and had a limited impact in the B2B sales pipeline. It was rare for a buyer to undergo serious research online – instead they relied on traditional marketing methods such as magazine ads, trade shows and sales calls. As long as a website was well designed, offered basic contact information and was aesthetically pleasing, visitors were happy.

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Topics: Lead Generation, Marketing Strategy

Why B2B Lead Generation should begin with LinkedIn

Posted by George Linley 25-Aug-2015 17:08:38

Are you under the impression that LinkedIn is only for jobseekers and recruiters? You may be surprised to learn that 65% of B2B companies have acquired a customer through LinkedIn. Furthermore, LinkedIn drives more traffic to B2B blogs and websites than any other social network. 

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Topics: Lead Generation, Social Media

How to Make your SaaS Marketing Stand Out to Prospects

Posted by Matt Duxbury 27-Jul-2015 10:00:00

Let’s face it: marketing for SaaS in most instances is tricky. Fierce competition, a saturated market and difficulties in proving software value can make the job of a SaaS marketer tough. How can you make your software unique and stand out? Remember this – your software won’t sell itself.
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Topics: Lead Generation

Why Strategic SaaS Marketing is Vital for your Business’s Survival

Posted by George Linley 24-Jul-2015 09:45:00

SaaS is big business. The industry is one of the fastest growing in the tech space and is set to be worth $22.1 billion (£14.2 billion) by the end of the year, predicts Gartner. However, the industry is becoming crowded, with new start-ups fighting to get on top.

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Topics: Lead Generation

5 Reasons Your B2B Digital Marketing Plan isn’t Working

Posted by George Linley 13-Jul-2015 09:42:00

In 2015, the average household owns more than seven internet-enabled devices. With over a billion Google searches a month, the opportunities available from digital marketing for businesses are endless. However, without a strategic and targeted digital marketing plan in place, businesses can struggle to achieve success and with the transparency of the internet, there is no place to hide.

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Topics: Lead Generation