B2B Inbound Marketing Blog

Is Inbound Marketing right for my business?

Posted by Jack Williams 20-Jun-2016 12:54:34

“The proven methodology of the digital age."

Since 2006, inbound marketing has increasingly proved to be the most effective marketing method for online business growth. Instead of the old outbound marketing methods of buying email lists, buying ads, and hoping for leads, inbound marketing draws on creating quality content that attracts people to your company and product, where they naturally want to be. By matching the content you publish with your prospective customer’s interests, you can naturally generate inbound traffic that you can then convert into a lead, and nurture over time, until they are ready to be sold to.

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Topics: Lead Generation, Inbound Marketing, Lead Nurturing, B2B

B2B Lead Generation: Email Marketing vs Marketing Automation

Posted by Joanne Marchington 06-Oct-2015 10:13:00


Imagine this scenario: you receive an email from a company you either haven’t heard of, or have had limited interaction with. The context of the email has little relevance to you personally, nor does it follow-up on any previous interaction you have had with the company.

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Topics: Lead Generation, Lead Nurturing

Lead Nurturing in SaaS Marketing: 3 Steps to Customer Acquisition

Posted by George Linley 30-Sep-2015 15:17:38

The main goal for (almost) every SaaS marketing strategy is to get prospects to sign up for free trials and convert into long-term customers. However, it is during a free trial that prospect interest can dwindle away. While free trials are used by almost half (44%) of SaaS companies as a marketing tactic, they need to be used in conjunction with lead nurturing in order to see results. A successful lead nurturing strategy helps keep prospects engaged during and after your free trial, ensuring that they get the most out your software. 

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Topics: SaaS, Lead Nurturing

Why is there no Single Buyer's Journey in the B2B Sales Pipeline?

Posted by Matt Duxbury 02-Sep-2015 10:02:03

The buyer is in control of the B2B sales pipeline. In fact, 67% of the buyer’s journey is now performed online, as opposed to talking to a sales person. While a B2B sales pipeline in most instances has the same end goal of conversion, there are several factors that may influence and shape an individual’s purchasing decision. In fact, analysts Jennifer Ross and Marisa Kopec argued that there are three distinct buying scenarios at the recent SiriusDecisions Summit - a single buyer’s journey doesn’t exist.

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Topics: Content Marketing, Lead Nurturing

How to Put Together a Content Marketing Strategy

Posted by George Linley 03-Jul-2015 09:36:00

Have you been creating and publishing content without a defined content marketing strategy? Struggling to achieve results? You aren’t alone – in fact, 56% of B2B marketers don’t have a documented strategy, says KissMetrics. While yes, it is time consuming to create a B2B content marketing strategy, the saying ‘you can’t run, before you can walk’ rings true in the world of digital marketing.

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Topics: Content Marketing, Lead Nurturing