You may feel content with your legal content marketing. Compare your firm’s website with your competitors’ and at first glance it could appear that you’re putting in a stellar performance: there are regular blog posts, you’ve got social icons and there are lots of case studies on the excellent results you’ve achieved for clients.
But is your content what people want? Or is it about what you want to say? And are you using effective marketing methods to capture and nurture leads effectively with your content?