The main goal for (almost) every SaaS marketing strategy is to get prospects to sign up for free trials and convert into long-term customers. However, it is during a free trial that prospect interest can dwindle away. While free trials are used by almost half (44%) of SaaS companies as a marketing tactic, they need to be used in conjunction with lead nurturing in order to see results. A successful lead nurturing strategy helps keep prospects engaged during and after your free trial, ensuring that they get the most out your software.
SaaS marketing is typically complex in nature. According to Hubspot, 84% of marketers use social media in some form, yet some struggle to effectively humanise their brand and translate their service for a social media audience. However, help is at hand! For those of you who are looking for some inspiration, or simply want to stay ahead of the latest SaaS trends, we’ve handpicked our top SaaS Twitter accounts you must follow!
“The process of buying SaaS is quick, transactional and done”, argues Neil Patel of Kiss Metrics. While it may be true that the sales cycle leading up to a purchase is typically shorter, your work as a marketer is by no means done once a prospect signs on the dotted line.