B2B Inbound Marketing Blog

Boost your B2B Keyword Strategy with our Free Keyword Volume Tool

Posted by Paul Marshall 25-Sep-2015 12:30:58

Take the guessing out of SEO with our free keyword volume tool…

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Topics: Search Marketing, SEO

Mobile Websites: 70% of Software Resellers Don't Have One

Posted by Paul Marshall 27-Apr-2015 15:08:00

SEO and digital marketing experts have been debating the impact of Google's mobile algorithm update - aka 'mobilegeddon' - for the last few weeks. What are the consequences for websites that aren't optimised for mobile users? And just how many sites will be affected?

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Topics: Search Marketing, Website Design

How Will Google's New Mobile-Friendly Algorithm Affect Your Business?

Posted by Andy Goddard 17-Apr-2015 16:51:00

It’s the final countdown to Google’s latest algorithm update, and it is responsive design that will be getting extra credit. From Tuesday April 21st, Google will be rewarding companies for having a mobile-friendly site. That leaves just three days to implement the change! Is your business ready? 

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Topics: Search Marketing, Website Design

Why You Still Need Google+ for Lead Generation in 2015

Posted by Paul Marshall 09-Jan-2015 14:12:00

In August 2014, Google ditched the authorship functionality from all search results. If you missed it, for the past few years Google has encouraged content producers to sign up for a Google+ account and use code within their websites and blogs to indicate that a Google+ user created that content.

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Topics: Lead Generation, Search Marketing

Put Yourself on the Map: Using Local SEO for B2B Lead Generation

Posted by Paul Marshall 16-Dec-2014 14:31:00

The term local SEO can sound like an oddity when it comes to discussing optimisation on the big world wide web, but Google has consistently adjusted its algorithm to take into account a user's location or searched for location when returning results. So what do we mean by that?

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Topics: Lead Generation, Search Marketing

Why Content Marketing is the Answer as Google removes Exact Match

Posted by Paul Marshall 05-Sep-2014 09:59:00

Starting later this month, Google will remove exact match keywords from its search system. What does this actually mean? Well in simple terms, it means your ad could be displayed in response to search queries that are similar to the ones you've paid for in your campaign. It used to be the case that you could opt out of these variants triggering your ad, but no more.

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Topics: Content Marketing, Search Marketing

How to Boost your Inbound Marketing Results with PPC

Posted by Kim Walowsky 17-Apr-2013 16:57:00

If you are looking at speeding up results and have a little budget left for PPC, you should really consider it. Whilst purist inbound marketers may ruffle their noses, it has proven to be one of the most effective means of driving traffic and converting leads at the initial stages of implementing your inbound marketing strategy.

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Topics: Search Marketing

PPC & B2B Marketing

Posted by Kim Walowsky 30-Jul-2012 15:50:00

PPC - What is it?

PPC is an internet advertising model used to direct traffic to websites or landing pages, whereby the advertiser only pays when the ad is clicked, ie. no click, no cost.  Advertisers simply bid on keyword phrases (not unlike an auction) that are relevant to their product and services.  When a surfer’s keyword query matches a keyword phrase you have bid on, you ad will be displayed.

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Topics: Search Marketing