Yes, 2016 is almost upon us—which means it’s time to start thinking about your B2B SEO strategy for the New Year. We’ve hand-picked a selection of incredible statistics covering all things SEO, set to inspire your B2B SEO strategy for 2016 and beyond.
Despite the term ‘SEO’ being coined almost 20 years ago, the principles of search engine optimisation still causes confusion among marketers and web developers. With new algorithms, increasingly sophisticated search engines and differing opinions from industry insiders, it’s no wonder that for many, SEO is a bit of a guessing game. While SEO is a work in progress, you can’t go wrong by implementing these key SEO best practice tips.
SEO and content marketing are more closely intertwined than ever before and the world of search is still evolving rapidly. For B2B marketers, the challenge is to stay on top of every single change to ensure their content continues to be found, continues to engage people and continues to convert visitors into customers.