SaaS marketing is typically complex in nature. According to Hubspot, 84% of marketers use social media in some form, yet some struggle to effectively humanise their brand and translate their service for a social media audience. However, help is at hand! For those of you who are looking for some inspiration, or simply want to stay ahead of the latest SaaS trends, we’ve handpicked our top SaaS Twitter accounts you must follow!
Are you under the impression that LinkedIn is only for jobseekers and recruiters? You may be surprised to learn that 65% of B2B companies have acquired a customer through LinkedIn. Furthermore, LinkedIn drives more traffic to B2B blogs and websites than any other social network.
Social media is transforming the way businesses interact with prospects. B2B marketers are quickly adopting social media into their marketing plans, with 84% using social media in some form. However, new platforms bring new challenges. The very nature of B2B can sometimes be difficult to translate to a social format – where humanisation and personal interactions are key. A common trap that some B2B marketers fall into is viewing social media as yet another promotional tool – churning out blatant sales pitches without a second thought. This approach in most instances doesn’t work, explaining why more than half of B2B marketers struggle to prove the ROI generated from social media marketing.
Be it blogs, social media posts or email marketing, publishing content can sometimes feel like stepping into an abyss - praying that someone, somewhere, will actually read the work you’ve spent tireless hours crafting like this! However, there is a science - as well as an art - to gaining an established readership and timing is a key component of a successful B2B content marketing strategy.
Before social media marketing, it was impossible to build relationships between businesses and clients in a public online space. Social media has changed this, enabling businesses to showcase their brand’s personality and humanity, which simply isn’t possible with traditional forms of marketing.
Topics: Social Media