B2B Inbound Marketing Blog

The top B2B website design trends for 2017

Posted by Saba Ullah 09-Dec-2016 13:48:22

If you're thinking of renewing your company's online presence in 2017, here's how you can ensure your B2B website design is fine-tuned for the ultimate in lead generation and conversion.

Every B2B marketer knows how important it is for their company to have a great website - that's why so many of us will have redesigns pencilled in for the new year. But will the appearance and features of your 2017 website really convince visitors to turn into leads - and, eventually, customers? If this is your aim, here are a few of the website design trends we think you ought to give your full attention.

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Topics: Website Design

When shouldn't you use HubSpot COS for b2b website design?

Posted by Paul Marshall 01-Aug-2016 12:30:00

TLDR: This isn’t a high level discussion over the virtues of comparative systems, it’s a hands dirty fundamentals discussion over implementations of systems that will affect the day to day editing of a website.

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Topics: Website Design

HubSpot COS: The CMS for designers and programmers

Posted by Paul Marshall 19-Jul-2016 10:26:15

If you're anything like many of the clients that we take on, you have started with Wordpress and added plug-ins as required. When considering moving to a platform like Hubspot designed with inbound marketing in mind, some still fear leaving behind Wordpress. After all, the great thing about WordPress is it’s open source. The template system is so straightforward, there’s tens of thousands of designers and developers all over the world who can work on your site, changing and adding functionality to it. Moving to a proprietary system like HubSpot COS compared to the functionality of Wordpress seems like madness surely?

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Topics: Website Design

5 B2B Website Design Tips to Boost Lead Generation

Posted by George Linley 10-Dec-2015 10:00:00

Is your website lead generation faltering? You’re not alone. According to the B2B Lead Generation Marketing Trends Report, 61% of B2B marketers cite the generation of high quality leads as their biggest challenge. However, these quick B2B website design tips can significantly boost lead generation without the need for a total website redesign.

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Topics: Website Design

WordPress vs HubSpot: Which is Best for B2B Website Design?

Posted by Andy Goddard 18-Nov-2015 13:38:54

Okay, yes, it’s confession time. Axon Garside is an inbound marketing agency and HubSpot partner, so you may be forgiven for thinking that our opinion on the whole HubSpot Vs WordPress debate could be a little biased.

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Topics: HubSpot, Website Design

The Death of 'The Fold' and What it Means for B2B Website Design

Posted by George Linley 04-Sep-2015 09:36:00

Anyone who has experience in website design will be familiar with the ‘above the fold’ concept. Essentially, this is the area at the top of a website page that is visible without the need for additional scrolling. Back in the days when the tabloid was king, newspapers would be folded so only the headline stories were visible to readers. Fast-forward to 2015, and the ‘above the fold’ trend has been given a new lease of life in the world of digital marketing. 

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Topics: Website Design

11 Essential Facts and Figures About B2B Mobile Website Design

Posted by George Linley 03-Aug-2015 10:54:55

The average UK household owns 7.4 internet-enabled devices. In many instances, a prospect may visit your website on their desktop or laptop and perform follow up research on their smartphone device. The days of desktop-only internet browsing are well and truly over. Based on authoritative sources, statistics and facts – learn why B2B mobile website design has become a necessity.

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Topics: Website Design

How to Make your B2B Website Design Original AND Familiar

Posted by Andy Goddard 29-Jul-2015 10:00:00

Website performance and functionality are without doubt the key factors of a successful B2B website design. 40% of users will abandon a site that takes more than three seconds to load, while a bad user experience will discourage people to return to your site. However, with the likes of Google’s mobile-friendly algorithm placing emphasis on the importance of mobile friendly design and functionality, website designers are at risk of overlooking one essential factor - websites are first and foremost for humans.

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Topics: Website Design

Checklist to Help Optimise your B2B Website Design for Mobile

Posted by Gary Thompson 22-Jul-2015 15:43:00

Most of you will be all too familiar with Google’s latest algorithm update, infamously referred to as ‘mobilegeddon’, penalising sites that aren’t optimised for mobile. The update has made it even more vital that every B2B website design is mobile friendly, highlighted by the substantial dip in traffic that un-optimised sites have been subjected to in the aftermath of mobilegeddon. You can read more about the impact in Adobe’s report. 

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Topics: Website Design