B2B Inbound Marketing Blog

How to Choose a Good Buyer Persona

Posted by George Linley Jan 4, 2016 10:00:00 AM

Fact: at the foundation of every successful content marketing strategy will be a buyer persona. Personas help you structure your content around specific prospect pains, enabling you to create focussed and relevant content marketing. 

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Topics: Content Marketing, personas

6 Ways to Humanise your Content Marketing

Posted by George Linley Jan 1, 2016 10:00:00 AM

The secret is out. Content marketing, when done right, will get your business leads. For the majority of B2B companies, it appears that the message has been received loud and clear. At the end of last year, a staggering 93% of B2B companies were using content marketing, with this percentage predicted to be even bigger now. 

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Topics: Content Marketing

How to Boost B2B Lead Generation with Buyer Personas

Posted by George Linley Dec 30, 2015 10:00:00 AM

How to Boost B2B Lead Generation with Buyer PersonasWhat is the key to B2B marketing success? Placing yourselves in the shoes of your buyers. However, this isn’t always as simple as it appears at face value. When a B2B prospect is going through the buyer’s journey, several factors affect their purchasing decisions. How can this business benefit us? How can they solve our problems? What are the risks involved? Do we have the budget for this service? By thinking about these questions, it is clear to see that in the complex B2B sales cycle, your product or service isn’t going to appeal to every business or every person within a company. This is why buyer personas are essential in a B2B lead generation strategy, as well as an important element in the management of HubSpot marketing activity. By implementing buyer personas, you can effectively relate to customers on a human level. 

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Topics: Lead Generation, HubSpot

How does Content Marketing Create Leads?

Posted by Alice Robinson Dec 28, 2015 11:00:00 AM

In B2C, a purchasing decision is quick, transactional….and done. However, for B2B businesses, before a prospect becomes a lead, nurturing has to take place. This is where an effective content marketing strategy can either reward your business with a flurry of new clients, or stop your lead generation cold.

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Topics: Content Marketing

What you should be Writing about in your Content Marketing

Posted by George Linley Dec 25, 2015 11:00:00 AM

Unless you’ve been burying your head under the sand, you will know by now that content marketing is pretty essential for B2B businesses. In the complex sales cycle, content marketing helps form the all-important bridge between getting found by prospects and converting them into leads.

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Topics: Content Marketing

9 Reasons Listicles are making your Content Marketing so clickable

Posted by George Linley Dec 23, 2015 10:00:00 AM

In the past few years, there has been a phenomena taking over content marketing. We are of course talking about the infamous list blog, or more commonly known as a ‘listicle’. Love them, or hate them, there really is no escape.

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Topics: Content Marketing

How to Create Truly Original and Shareable B2B Content Marketing

Posted by George Linley Dec 21, 2015 4:55:09 PM

Fact: B2B content marketing is one of the most time consuming divisions of marketing.

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Topics: Content Marketing

Who should Write my Content Marketing?

Posted by George Linley Dec 18, 2015 11:00:00 AM

So, you’ve decided to do content marketing – great! There’s just one hurdle left to tackle before you can begin crafting educational content that generates quality leads. You must decide who actually writes your content. 

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Topics: Content Marketing

11 Mind-Blowing B2B SEO Statistics to Inspire you to Greatness in 2016

Posted by George Linley Dec 16, 2015 10:42:00 AM

Yes, 2016 is almost upon us—which means it’s time to start thinking about your B2B SEO strategy for the New Year. We’ve hand-picked a selection of incredible statistics covering all things SEO, set to inspire your B2B SEO strategy for 2016 and beyond. 

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Topics: SEO

How does a B2B Blog Create Leads?

Posted by George Linley Dec 14, 2015 1:50:56 PM

The almighty B2B blog – an essential element of B2B lead generation. Through regular blogging, you can inrease your website traffic and produce regular content that search engines love, while giving prospects a reason to frequently visit your site and engage with your business. Furthermore, blogs act as the stepping stone for lead conversion. As HubSpot highlights, B2B marketers who blog receive a staggering 67% more leads than businesses who don’t! 

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Topics: Content Marketing

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