B2B Inbound Marketing Blog

Why speed and security rank top of the HubSpot COS list

Posted by Paul Marshall 22-Sep-2016 16:00:00

It’s really difficult to get excited about the nuts and bolts of a website when you’re in marketing. A website in your content marketing strategy should be all singing and all dancing lead generation machine, a tour de force of user experience and delight, and you're not going to want to be wasting time worrying about what’s going on behind the scenes whilst you create all this.

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Latest changes to HubSpot COS

Posted by Paul Marshall 14-Sep-2016 10:00:00

The HubSpot COS system is continuously evolving, getting better and easier to use all of the time. Here’s some of the latest editions to the system you should be excited about.

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What is the difference between HubSpot COS and a CMS?

Posted by Paul Marshall 05-Sep-2016 12:00:00

When I first found out HubSpot were calling their new website management system COS, I thought they were mad...

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Will the HubSpot COS system give me all the analytics I’ll ever need?

Posted by Paul Marshall 30-Aug-2016 11:00:00

You need a new website. There’s tons of options out there in there world of content management systems, but you’re the marketing team and what you really need to know is how the site is performing so you can not only report on it, but also make plans to improve and refine to get better results. So does HubSpot COS come fully loaded with all the analytics you’ll ever need?

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Are website sliders a good idea? Why HubSpot COS has no slider functionality

Posted by Paul Marshall 22-Aug-2016 09:00:00

Ok so that’s a big fat fib, the HubSpot COS system does have an image slider functionality, but it’s very unloved and for good reason.

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How to write a B2B blog that attracts prospective customers

Posted by Dan Hanks 19-Aug-2016 11:00:00

Everyone knows that writing is easy. We spend our lives learning to communicate through words. We use them every day. So when it comes to writing for business, surely it’s a doddle to knock out a few awesome blog posts as part of a B2B content marketing strategy. Right?

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Topics: Content Marketing

10 reasons HubSpot users should be using COS for their next website re-design

Posted by Paul Marshall 15-Aug-2016 11:30:00

Hybrid cars have been around for a few years now. Toyota took them mainstream with the Prius but since then many manufacturers have jumped on the bandwagon, combining the now ancient technology of the internal combustion engine with a big battery pack, mainly for low speed cruising.

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Why you need to match your content to the buyer’s journey

Posted by Dan Hanks 12-Aug-2016 11:00:00

Anybody familiar with B2B content marketing might have heard the statistic that 70% of all buying decisions are complete before people even reach the sales process. Which means a whole lot of research being done online and a fantastic opportunity for businesses to produce content that steers prospective customers their way from the start.

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Topics: Content Marketing

Does it take longer to build a HubSpot COS site than a WordPress site?

Posted by Paul Marshall 08-Aug-2016 10:00:00

We’ve been building sites with WordPress now for 6 years, so in that time we’ve gotten pretty good at it (we hope!) and have built up a considerable library of reusable code to redeploy from template to template to speed up the process of development. Because HubSpot COS is a cloud based solution it doesn’t work in quite the same way. That’s not to say that we haven’t built up a repository of reusable code for COS in all the time we’ve been HubSpot COS developers, but side by side how do the 2 platforms compare when it comes to the business of setup?

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How to use LinkedIn for business selling - 10 top tips

Posted by Jack Williams 04-Aug-2016 11:49:23


With a user base of over 360 million people worldwide, LinkedIn is one of the major social networks (alongside Facebook, Twitter and Google+). It is widely renowned as THE social network for business.

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Topics: Inbound Sales