B2B Inbound Marketing Blog

B2B Lead Generation: Email Marketing vs Marketing Automation

Posted by Joanne Marchington Oct 6, 2015 10:13:00 AM

Imagine this scenario: you receive an email from a company you either haven’t heard of, or have had limited interaction with. The context of the email has little relevance to you personally, nor does it follow-up on any previous interaction you have had with the company.

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Topics: Lead Generation, Lead Nurturing

Lead Nurturing in SaaS Marketing: 3 Steps to Customer Acquisition

Posted by George Linley Sep 30, 2015 3:17:38 PM

The main goal for (almost) every SaaS marketing strategy is to get prospects to sign up for free trials and convert into long-term customers. However, it is during a free trial that prospect interest can dwindle away. While free trials are used by almost half (44%) of SaaS companies as a marketing tactic, they need to be used in conjunction with lead nurturing in order to see results. A successful lead nurturing strategy helps keep prospects engaged during and after your free trial, ensuring that they get the most out your software. 

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Topics: SaaS, Lead Nurturing

How to Create Customers Online: Building your B2B Sales Pipeline

Posted by George Linley Sep 28, 2015 10:00:00 AM

In the formative years of the internet, a brochure style website was sufficient in achieving a company’s marketing goals. Back in the early 2000s, company websites were still perceived as a novelty and had a limited impact in the B2B sales pipeline. It was rare for a buyer to undergo serious research online – instead they relied on traditional marketing methods such as magazine ads, trade shows and sales calls. As long as a website was well designed, offered basic contact information and was aesthetically pleasing, visitors were happy.

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Topics: Lead Generation, Marketing Strategy

Boost your B2B Keyword Strategy with our Free Keyword Volume Tool

Posted by Paul Marshall Sep 25, 2015 12:30:58 PM

Take the guessing out of SEO with our free keyword volume tool…

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Topics: Search Marketing, SEO

B2B Content Marketing: Agency or In-House?

Posted by Ian Guiver Sep 23, 2015 10:00:00 AM

Agency or in-house? It’s a debate as old as time itself (while not quite, but you get the idea). There are strong arguments for both choices. With in-house, you are in complete control of your messaging, branding and content marketing strategy – which can be great or catastrophic, depending on your team’s ability and experience.
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Topics: Content Marketing

5 B2B Website Design Tips to Boost Lead Generation

Posted by George Linley Sep 21, 2015 10:00:00 AM

Is your website lead generation faltering? You’re not alone. According to the B2B Lead Generation Marketing Trends Report, 61% of B2B marketers cite the generation of high quality leads as their biggest challenge. However, these quick B2B website design tips can significantly boost lead generation without the need for a total website redesign.

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Topics: Website Design

Inbound15: 5 Inbound Marketing Takeaways for B2B Tech Companies

Posted by Ian Guiver Sep 18, 2015 10:00:00 AM

We’re proud to be a gold tier HubSpot inbound marketing partner, and last week only served to boost our enthusiasm. If you missed out on visiting Boston for the now enormous Inbound conference, here's some of the great stuff that I heard:

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Topics: Inbound Marketing, HubSpot

7 B2B Content Marketing Tips from Inbound15

Posted by Ian Guiver Sep 16, 2015 10:14:50 AM

Inbound15 reflected the way in which HubSpot, and inbound marketing more broadly, continues to grow at an amazing speed. Apart from there being far more content at the conference than any visitor can possibly cover (well over 200 sessions this year), there was also plenty of advice given on content marketing

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Topics: Content Marketing, HubSpot

Transform your Blog into a B2B Lead Generation Machine

Posted by George Linley Sep 14, 2015 10:00:00 AM

The almighty blog – an essential element of B2B lead generation. Through regular blogging, you can increase your website traffic and produce regular content that search engines love, while giving prospects a reason to frequently visit your site and engage with your business. Furthermore, blogs act as the stepping stone for lead conversion. As HubSpot highlights, B2B marketers who blog receive a staggering 67% more leads than businesses who don’t! 

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Topics: Content Marketing

8 SaaS Marketing Twitter Accounts you Should Follow

Posted by Matt Duxbury Sep 11, 2015 12:45:24 PM

SaaS marketing is typically complex in nature. According to Hubspot, 84% of marketers use social media in some form, yet some struggle to effectively humanise their brand and translate their service for a social media audience. However, help is at hand! For those of you who are looking for some inspiration, or simply want to stay ahead of the latest SaaS trends, we’ve handpicked our top SaaS Twitter accounts you must follow! 

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Topics: SaaS, Social Media

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